There’s loads of media buzz flying about today discussing a poll which reveals the ‘best slogans of all time’.
The top spot goes to Maurice Drake who devised the classic Beanz Meanz Heinz slogan. His inspiration? A few pints with his mates over a pub lunch in 1967. Awesome stuff.
What’s interesting is that precisely none of the slogans were created after 1996. So what on earth happened in the advertising world after 1996 to stop the creativity and ‘wit and warmth’ that copywriter Nick Asbury describes?
My hunch is that it was the wider arrival of the internet and the late nineties, early millennial reliance on the medium over the message. Human memory recall is getting shorter and we’re bombarded with such an array of crass ‘brandlines’ that ‘wit and warmth’ is snubbed out all too often.
Here’s the twenty in full:
- Beanz Meanz Heinz – Heinz 
- Just Do It – Nike 
- Does Exactly What It Says On the tin – Ronseal 
- Make Love Not War – various 
- Every Little Helps – Tesco 
- Have a Break. Have a Kit Kat – Kit Kat 
- Vorsprung Durch Technik – Audi 
- Think Different – Apple 
- It is. Are You? – The Independent 
- It’s Finger Lickin’ Good – KFC [1950s]
- Say It With Flowers – FTD 
- Keep Calm and Carry On – HM Gov 
- It’s The Real Thing – Coca-Cola 
- You Either Love It Or Hate It – Marmite 
- Because I’m Worth It – L’Oreal 
- Snap! Crackle! Pop!- Kellogg’s 
- Never Knowingly Undersold – John Lewis 
- Liberte, Egalite, Fraternite – France 
- Refreshes the Parts Other Beers Cannot Reach – Heineken 
- No One Likes Us, We Don’t Care – Millwall FC [1970s]
There’s a framed slogan I have on the wall next to my desk in my office that reads WORK HARD & BE NICE TO PEOPLE.
It was given to me by my colleague Ruth Shearn. I don’t know the background to it or who originally wrote it and designed it but it seems a pretty good slogan to me and a decent statement to live your professional life by.
What’s your favourite slogan?