PR lesson #2…don’t sue the Daily Mail

Don't sue the Daily MailEveryone makes mistakes. However, there’s none as stupid as Carima Trimingham’s idea to sue the Daily Mail.

It seems the PR adviser took exception to some childish name-calling by the newspaper and wanted a massive amount of compensation. Boo-hoo.

You can read all about her case here. To save you the bother of reading the gleeful Daily Mail’s slant on the story I’ll sum it up for you. She failed and has been landed with a bill for £250,000.

Lesson for PR consultants? Don’t try and sue the Daily Mail…it’ll only bite you in the ass.


About Peter Davies

I'm a Manchester PR agency man. I work at RMS, the UK-based independent PR and marketing agency, I'm also a daddy and a football referee. Call me on 07779 033 016.
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