PR fun with Google Street View

FIAT PR Stunt outside the VW showroom

Ever since I first saw Google Street View a couple of years ago I’ve been hooked. Being able to do a virtual walk up memory lane is a great way to while away a lunch hour or two.

I hadn’t ever thought of using it as a PR opportunity though. Until now.

Hats off to the Fiat PR agency who had the great idea to pull a fast one over rival Volkswagen  after tracking the Google Street car and having their Fiat 500 model snapped outside the VW headquarters.

A really nice and cost-effective PR stunt – you can see the images by clicking here.

Volkswagen will now have to put up with its new role as a virtual Fiat showroom for at least a year – which is the normal length of time it takes Google to update its street views.

About Peter Davies

I'm a Manchester PR agency man. I work at RMS, the UK-based independent PR and marketing agency, I'm also a daddy and a football referee. Call me on 07779 033 016.
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