Ever since I first saw Google Street View a couple of years ago I’ve been hooked. Being able to do a virtual walk up memory lane is a great way to while away a lunch hour or two.
I hadn’t ever thought of using it as a PR opportunity though. Until now.
Hats off to the Fiat PR agency who had the great idea to pull a fast one over rival Volkswagen after tracking the Google Street car and having their Fiat 500 model snapped outside the VW headquarters.
A really nice and cost-effective PR stunt – you can see the images by clicking here.
Volkswagen will now have to put up with its new role as a virtual Fiat showroom for at least a year – which is the normal length of time it takes Google to update its street views.