Nice PR stunt for the humble…sponge

If you handle PR for a company that makes sponges then it can be a be a tough brief to make them famous.

This PR agency came up with the idea of giving restaurant punters the choice of paying the bill for their meal – or washing up in the kitchen using the sponge.

A great example of a simple product with no USP getting global media coverage from some brilliant PR executed by the creative PR company.


About Peter Davies

I'm a Manchester PR agency man. I work at RMS, the UK-based independent PR and marketing agency, I'm also a daddy and a football referee. Call me on 07779 033 016.
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