Jaffa Cake’s pound coin PR stunt is sweet

Nice online PR stunt by Jaffa Cakes which went mainstream. A quickly re-artworked version of the new dodecagon shaped pound coin was tweeted out to it’s 11,000 followers:

Jaffa Cake New Pound Coin PR Stunt

This is great work by the Jaffa Cakes team to capitalise on the news with a pound coin PR stunt. It just goes to show that with some quick thinking – you can bag millions of pounds worth of free publicity.

If you’re interested in what the new pound coin looks like – here’s a picture…

new pound coin

 

About Peter Davies

I'm a Manchester PR agency man. I work at RMS, the UK-based independent PR and marketing agency, I'm also a daddy and a football referee. Call me on 07779 033 016.
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