Does price matter?

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“There is hardly anything in the world that some man cannot make a little worse and sell a little cheaper, and the people who consider price only are this man’s lawful prey.”

That’s a quote by John Ruskin, the English art critic of the Victoria era. It still stands true today.

If you want to find a consumer product cheaper just go to Google Shopping and it will tell you in less than one second where to get it. Auto-bidding tools used by retailers to compete against each other offer up the cheapest price they are willing to sell to you – taking into account competitors prices too. It’s a sort of reverse version of eBay. With Amazon’s one click ordering you can click – and buy – while standing in the pair of shoes that you were going to buy from the store you are stood in.

If you want to find a service cheaper just get a load of quotes in and go for the cheapest.  When you’ve got the cheapest simply go to a few more suppliers and tell them you want a better price. You will always get something cheap if you look for it. But bear in mind if the price is cheap then the value is low to buyer and seller.

If you’re not the cheapest then you recognise the value in your product and service. You have to convince other people to see that value too.

Does price matter? It only matters if you are the cheapest to start with. I hope you aren’t.



About Peter Davies

I'm a Manchester PR agency man. I work at RMS, the UK-based independent PR and marketing agency, I'm also a daddy and a football referee. Call me on 07779 033 016.
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