Category Archives: Agency life
Here’s a nice infographic on content marketing to ease you softly into 2013. Happy New Year to everyone!
PR agencies are the group most likely to deliver creativity and ‘best ideas’ to comms directors, according to research by PR Week. This is a big change from last year when agencies were lagging behind in-house teams and advertising agencies. … Continue reading
There’s an increasing demand from clients for PR agencies to be more creative when it comes to executing campaigns. PR Week carries a couple of interesting items on this theme. The headline this week concerns Mars (the confectionery firm not … Continue reading
It was pleasing to see some Manchester-based PR agencies in this year’s PR Week Top 150 list. The report (which features in this week’s issue) highlights the growth of some of the country’s top PR companies. Manchester and Cheshire agencies … Continue reading
Sometimes some clever clogs comes along with a nifty bit of creative that really cuts through. To the genius who made this about working in a PR agency – I don’t know who you are but I salute you. Enjoy.
There’s too much waffle in the world. A nice blog post by my friend and creative genius Dave Milligan-Croft, found that he was exposed to more than 7,000 brands in one day. You can read his excellent ‘Brands for Breakfast’ … Continue reading
Some good news has emerged for PR companies and their clients who are facing ever increasing redtape and fees – but the picture is still far from clear. The Copyright Tribunal today slashed the licence fee increases the NLA had … Continue reading
Since launching my PR career in 1999 I’ve noticed a huge increase in the number of experienced freelance PR consultants operating in Manchester. There are still relatively few PR agencies in Manchester but the number and quality of freelance PR consultants … Continue reading
All the finance directors that I know are members of CIMA. All the HR managers I meet are members of the CIPD. Loads of managing directors I meet are members of the IOD. The CIPR is the only chartered body … Continue reading
Of course you know that PR is the best value for money marketing spend you can get and if you’re reading this blog you’ll know the power of PR over advertising. Danny Rogers, editor of PR Week makes a neat … Continue reading
Who is the best PR photographer in Manchester? I’ve worked with dozens of good (and bad) ones down the years. But what makes a good PR photographer? A well-known business editor tells me that stories with a good picture have … Continue reading
I was thrilled to be invited by the leader of Trafford Council to share some thoughts, informally, with some industry colleagues about a future PR strategy for Altrincham. We met up at the excellent Francs in Goose Green and I was … Continue reading
A good story about pitching is told by Jerry Della Femina in his seminal 1970 book ‘From Those Wonderful Folks Who Gave You Pearl Harbor’. The tale comprises of two hapless agency guys presenting a campaign to a prospect and … Continue reading
PR Week discusses the different personality types found in public relations. Research by the magazine and APCO reveals there are typically six personality types found working in-house. In-house PROs were asked to pick which persona they identified with most … Continue reading