Massive congratulations to the awesome Kazoo PR team who beat off several agencies to win the Caffe Nero PR account. Of all the places in the world Caffe Nero in Altrincham is one of my favourites. I love the vibe in there – proving that you don’t need to be an independent coffee shop to be cool.
I like the fact that when the coffee went up by 5p in price this week the staff responded by giving away samples of croissants and pastries to regular customer to soften the blow.
In fact, the company’s founders recently started the Nero Foundation to support coffee growing communities. Funds from the Foundation will be invested to enhance community amenities, such as schools, in rural areas where the company sources its coffee beans. The brand also encourages staff to support local causes that are close to their heart.
Caffè Nero is also a supporter of UK Coffee Week. Project Waterfall is the central focus for fundraising during UK Coffee Week, and aims to transform lives by improving access to safe water, hygiene and sanitation in African coffee-growing countries. 100% of all funds raised from consumer donations will directly benefit this cause. Caffè Nero customers can choose to add 5p to the price of a coffee – a sum matched by the Nero Foundation.
Caffe Nero is by far and away the best of the coffee chains – it should be a pleasure for the new PR agency to burnish the brand. With an enthusiastic PR team behind them I’m sure we’ll see the brand hitting the headlines and occupying more online territory more often than it has in the past. It deserves to.
Mine’s an large Americano.