In-house PROs were asked to pick which persona they identified with most in the workplace from a choice of six: stakeholder charmer, strategy king, media junky, padberry addict, clipboard wizard and ideas dreamer.
While the study focuses on in-house PRO’s it’s useful to get a handle on the personality types in the industry.
A good start for PR companies is the Belbin team role theory.
If you’ve never done the Belbin test in your business then I highly recommend it. It’s a good insight into what makes your people tick and where your next recruit should be coming from. According to Belbin, a business should have an even spread of team roles in order to truly excel. Here’s the PR Week item in full along with the most ‘typical’ PR types.