You can always rely on Brian Solis to come up with a nice infographic. The architect of the world famous Conversation Prism (as adorned on t-shirts and posters by social media agencies worldwide) made such a global impact in 2008 it’s since been translated into dozens of different languages.
Although perhaps not as aesthetically pleasing as the iconic Prism his latest effort (left) is also pretty good.
The approach of dividing PR channels into paid, earned and owned (and now promoted and shared thanks to Solis and Jesse Thomas) is something which should come naturally to modern PR professionals.
Solis is surely the world’s thought leader in rapidly evolving 21st century public relations.
Keeping up is hard to do but the PR who follows thought leaders like Solis and Seth gets a headstart on the oi polloi.