Monthly Archives: March 2014

Jaffa Cake’s pound coin PR stunt is sweet

Nice online PR stunt by Jaffa Cakes which went mainstream. A quickly re-artworked version of the new dodecagon shaped pound coin was tweeted out to it’s 11,000 followers: This is great work by the Jaffa Cakes team to capitalise on the … Continue reading

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Eight basic PR mistakes made with Malaysian Airlines MH370

Like most people I’ve been gripped by the mystery of what happened to Malaysian Airlines Flight MH370. Until the black box is recovered this will be a story that ‘has legs’ in the media and will not go away. The … Continue reading

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