Monthly Archives: April 2012
Can HR and PR work together?
“I wanted a happy culture…so I fired all the unhappy people” There are many good reasons why your PR agency should work closely with your HR department. At the most basic level HR departments are fertile ground for human interest … Continue reading
Manchester and Cheshire PR and corporate photography service
After more than ten years of working with Manchester and Cheshire’s best PR photographers I’ve decided to launch my own photography studio for clients looking for corporate and commercial photography. If you need photography, for a fixed-price, to accompany: a … Continue reading
How to value a brand
One of the questions clients ask marketing and branding agencies when undergoing a re-brand or a brand refresh exercise is how do we value it? Let’s assume a client has already attributed a financial cost to a re-brand. Remember, that’s … Continue reading
How to avoid a ‘soggy middle’
The starting point for marketing a brand is to uncover what it truly represents. If a branding agency has done its job properly and the market research is done and dusted what a business actually represents is very often not … Continue reading
