Monthly Archives: February 2012

PR agencies save ‘millions of pounds’

Some good news has emerged for PR companies and their clients who are facing ever increasing redtape and fees – but the picture is still far from clear. The Copyright Tribunal today slashed the licence fee increases the NLA had … Continue reading

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Smoking is less addictive than tweeting

Researchers have found that we are more likely to reach for Facebook and Twitter than we are to reach for a cigarette or our favourite alcoholic beverage. The research involved more than 200 participants and researchers believe that this is likely to be because … Continue reading

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PR gets personal with social media

Personalisation is one of the new four p’s of marketing which is why I’m impressed with this creative use of Facebook. Heinz used Facebook as a platform for fans to send personalized tins of soup to friends suffering with a cold. Heinz … Continue reading

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Freelance PR Manchester

Since launching my PR career in 1999 I’ve noticed a huge increase in the number of experienced freelance PR consultants operating in Manchester. There are still relatively few PR agencies in Manchester but the number and quality of freelance PR consultants … Continue reading

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Does Twitter need a PR Agency?

One of the biggest PR firms in the world recently parted company with Twitter – after just a few weeks. Rather than dwell on what makes a client fire a PR agency after just a few weeks (it was a … Continue reading

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