Monthly Archives: November 2011

Where are the best PR photographers in Manchester?

Who are the best PR photographers in Manchester? I’ve worked with dozens of good (and bad) ones down the years. But what makes a good PR photographer? A well-known business editor tells me that stories with a good picture have … Continue reading

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What DO you do again?

Considering most PR agency folk can’t explain to their own mothers what they do for a living here’s an initiative that should make life a lot simpler. The Chartered Institute of Public Relations (CIPR) is supporting the Public Relations Society … Continue reading

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Linked-In infographic for digital numpties

I’ve been connecting with people through Linked-In for about two years. Some of my colleagues have been on ‘boot camps’ to hone their skills. Instead of paying for a course run by a ‘social media guru’ in a bland conference … Continue reading

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Does price matter?

“There is hardly anything in the world that some man cannot make a little worse and sell a little cheaper, and the people who consider price only are this man’s lawful prey.” That’s a quote by John Ruskin, the English … Continue reading

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PR in Altrincham

I was thrilled to be invited by the leader of Trafford Council to share some thoughts, informally, with some industry colleagues about a future PR strategy for Altrincham. We met up at the excellent Francs in Goose Green and I was … Continue reading

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What makes you so special?

Every day you are exposed to more than 8,000 commercial messages. How many do you remember? How many do you act on? What can you do to cut through the clutter and get your product or service noticed? Having a … Continue reading

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